Welcome to the world of Tomi.ai, a cutting-edge predictive marketing platform revolutionizing the way businesses optimize their digital ads. In this comprehensive guide, we’ll delve into what Tomi.ai is, its key features, various use cases, how to use it step by step, alternatives, pricing details, how it works, and an overall review.
What is Tomi.ai?
Tomi.ai stands as a predictive marketing platform that scores website visitors and mobile app users for conversion probability and customer lifetime value. It addresses the signal/noise ratio problem, making it ideal for businesses with long sales cycles and uncertain customer lifetime value. Basically, You Can also say Its a marketing ai Platform.
Features of Tomi.ai
- Website Visitor Scoring: Assigns scores based on behavior, engagement, and intent signals.
- Inbound Lead Scoring: Scores leads from various sources and enriches them with additional data.
- Predictive Conversions: Generates synthetic conversions for optimization signals in Google Analytics and Google Ads.
- Predicted Value-Based Bidding: Adjusts bids based on predicted value for maximum revenue and ROI.
- Predictive Retargeting: Creates dynamic retargeting audiences based on predicted value and purchase stage.
- Predictive Lookalikes: Expands reach by creating lookalike audiences based on high-value prospects.
- Conversion Rate Optimization: Provides insights for improving website and landing page conversion rates.
- Pipeline Expansion: Identifies and prioritizes promising prospects in the pipeline for outbound outreach.
- Predictive Attribution: Tracks and measures the impact of ad campaigns on revenue and customer LTV.
- Advanced Analytics: Offers comprehensive dashboards and reports for performance analysis.
Use Cases of Tomi.ai
- Real Estate: Generate more qualified leads and sales by targeting likely buyers and optimizing ad spend.
- Financial Services: Increase customer acquisition and retention by scoring and segmenting visitors.
- EdTech: Boost enrollments and revenue through audience expansion and optimized ad campaigns.
- SaaS: Grow customer base and revenue by scoring and segmenting visitors based on predicted value.
How to Use Tomi.ai
- Sign up: Get a free demo or choose a paid plan on the Tomi.ai website.
- Connect Accounts: Link Google Analytics and Google Ads accounts to Tomi.ai.
- Install Tracking Pixel: Place the Tomi.ai tracking pixel on your website and landing pages.
- Integrate Leads: Connect inbound lead sources like forms, calls, chats with Tomi.ai.
- Data Analysis: Wait for Tomi.ai to analyze your data and generate predictive models.
- Access Dashboard: Visit the Tomi.ai dashboard for insights and recommendations.
- Implement Changes: Apply suggested actions for ad campaigns, website, and leads.
- Monitor Results: Keep track of results and ROI for ongoing optimization.
Steps to Set Up the Starter Plan at Tomi.ai
- Insert a payment card (5 min): Begin by inserting your payment card information to activate your subscription and start using Tomi.ai immediately.
- Install and Setup Tomi.ai Pixel (15 min): Install the Tomi.ai Pixel on your website to collect first-party behavioral data crucial for machine learning model training and accurate lead scoring predictions.
- Set up CRM Feeds Transfer (15 min – 1 day): Connect your CRM system to Tomi.ai for seamless data integration, allowing for audience segmentation and targeting based on collected data.
- Data Collection and ML Model Training (depends on your sales cycle): The Tomi.ai Pixel collects data and trains the machine learning model. The time depends on your sales cycle and data collected.
- Connect Ad Platforms (10 min): Link your ad platforms (e.g., Google Ads, Facebook Ads) to Tomi.ai for automatic upload of hashed user data and audiences, optimizing your ad campaigns.
- Create Audiences (5 min): Define specific groups of potential customers within Tomi.ai using collected data and machine learning insights. This ensures your ads reach the right people at the right time.
How Tomi.ai Works
Tomi.ai’s magic lies in its ability to analyze user behavior and compare it to historical customer data. By identifying patterns indicating the likelihood of a purchase, it assigns scores and predictive values. The higher the probability, the more it optimizes advertising strategies, ensuring the right message reaches the right audience at the right time.
Tomi.ai Pricing Plans
Choosing the right Tomi.ai plan is your first step toward unlocking the full potential of predictive marketing. Tomi.ai offers three distinct plans tailored to meet the diverse needs of businesses.
Starter Plan
Starting at $3500/month
The Starter Plan is perfect for businesses looking to harness the power of predictive marketing. It includes:
- Website Visitor Scoring Model:
- Website Visitor Scoring
- Website Session Scoring
- Predictive Conversions (Basic Set)
- Predicted Value-Based Bidding
- Predictive Retargeting
- Predictive Lookalikes
- Conversion Rate Optimization
Professional Plan
Starting at $6000/month
Take your marketing strategy to the next level with the Professional Plan, which includes everything from the Starter Plan, plus:
- Inbound Leads Scoring Model:
- Inbound Lead Scoring
- Custom GA4 Event Scoring
- Predictive Conversions (Advanced)
- Pipeline Expansion (Warm Outbound)
- Predictive Attribution
- Advanced Analytics
- Advanced A/B Testing
Enterprise Plan
Let’s talk for custom pricing
For businesses with unique needs, the Enterprise Plan offers the pinnacle of Tomi.ai’s capabilities. It includes everything from the Professional Plan, along with:
- Custom ML Models, Segmentation, Analytics, and Integrations:
- Mobile App User Scoring
- Mobile Ads Optimization
- Category-Based Scoring Models
- Category-Based Retargeting
- Category-Based Lookalikes
- Product-Qualified Leads
- Custom Integrations
Frequently Asked Questions (FAQ)
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What is Tomi.ai?
Tomi.ai is a predictive marketing platform that leverages artificial intelligence to score website visitors and mobile app users, providing insights for optimizing digital marketing funnels.
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How does Tomi.ai work?
Tomi.ai analyzes user behavior, identifies patterns, and predicts the likelihood of a purchase and its value. It then translates these predictions into actionable insights for advertising campaigns.
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What features does Tomi.ai offer?
Tomi.ai provides website and inbound lead scoring, predictive conversions, value-based bidding, retargeting, lookalike audiences, conversion rate optimization, pipeline expansion, predictive attribution, and advanced analytics.
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Is there a free trial for Tomi.ai?
No, they Don’t Offer Free trial on there plans. you Have To buy There Paid Plans In order to get Benefit From there Service
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What sets Tomi.ai apart from other marketing platforms?
Tomi.ai’s focus on predictive analytics, value-based targeting, and optimization across various stages of the customer journey distinguish it from other marketing platforms, offering a unique approach to digital advertising.
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How do I set up Tomi.ai?
To set up Tomi.ai, sign up on their website, connect Google Analytics and Google Ads, install the tracking pixel, integrate inbound lead sources, wait for data analysis, access the dashboard, implement suggested actions, and monitor results.
Q: How does pricing work? A: Plan pricing depends on selected features, monthly/annual unique visitors, and ad spend.
Q: Can I pause Tomi.ai’s services and keep my paid months? A: Yes, you can pause and resume your subscription without losing paid months.
Q: Is technical configuration included in the pay period? A: Yes, technical setup is included in the first month of the subscription.
Q: How do I get an invoice? A: Request an invoice from the Tomi.ai support team.
Q: What payment methods are supported? A: Tomi.ai supports credit card payments via Stripe.
Q: Can I outsource marketing to Tomi.ai? A: No, Tomi.ai is a platform, not a marketing agency. You manage your own campaigns.
Q: Do you offer a managed service plan? A: No, but Tomi.ai provides onboarding, training, and support based on the plan.
Q: Are buying traffic costs included in the plan price? A: No, plan price doesn’t cover costs of buying traffic; you’re responsible for ad spend.
Tomi.ai Alternatives
While Tomi.ai stands out, several alternatives offer unique features:
- AdCreative.ai: AI-powered ad creative and banner generator.
- Facebook for Business: Ads management across Facebook, Instagram, Messenger.
- AdRoll: Cross-channel ads, email marketing, and product recommendations.
- Marin Software: Ad management for search, social, and display ads.
- RollWorks: Account-based marketing for B2B businesses.
Overall Review of Tomi.ai
Tomi.ai emerges as a game-changer for businesses with longer sales cycles. Its robust features, user-friendly interface, and actionable insights make it a valuable addition to any marketing toolkit. By leveraging AI and predictive analytics, Tomi.ai empowers businesses to optimize their digital marketing funnels with precision.
Conclusion
In conclusion, Tomi.ai is more than just a marketing platform; it’s a strategic partner for businesses aiming to enhance their online presence and maximize conversions. Whether you’re in real estate, finance, education, or SaaS, Tomi.ai provides tailored solutions backed by cutting-edge technology. Embrace the future of digital marketing with Tomi.ai and witness your campaigns transform into revenue-generating powerhouses!
Elevate your marketing game with Tomi.ai – where predictive analytics meets digital brilliance!