Remember those days when you had to keep adjusting your TV volume because the explosions were too loud and you couldn’t hear what people were saying? Well, those days might be over, folks! Samsung just dropped their 2025 soundbar lineup at CES, and let me tell you – it’s not your regular old speaker upgrade.
I’ve been covering tech launches for 15 years, and I gotta say, this one’s got me pretty excited. Samsung’s bringing out two new models – the HW-Q990F and HW-QS700F – and they’re packed with some serious AI tricks that might make your current soundbar feel like a tin can with string attached.
THE HEAVY HITTER: HW-Q990F

Let’s talk about the big boy first – the HW-Q990F. This beast comes with not one, but TWO active subwoofers. You know what that means? Bass that’ll make your neighbors think there’s an earthquake! But here’s the cool part – it’s not just about making things loud.
The real magic happens with something Samsung calls “Dynamic Bass Control.” Think of it like having a tiny sound engineer living inside your soundbar. It keeps the bass powerful but clean, so you won’t get that annoying buzz when things get intense. During my brief demo at CES (yeah, I was lucky enough to get a first listen), the difference was pretty mind-blowing.
But wait, there’s more! (Sorry, couldn’t resist the infomercial moment there!) The Q-Symphony feature is where things get really sci-fi. The soundbar actually talks to other Samsung speakers in your room, like their Music Frame, and creates this bubble of perfect sound around you. It’s like being in a movie theater, except you’re sitting on your own couch in your pajamas eating leftover pizza.
THE SMART ONE: HW-QS700F
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Now, let’s chat about its smaller sibling, the HW-QS700F. This one’s got a pretty neat party trick – it knows which way it’s facing! Seriously, there’s a gyro-sensor inside that figures out if you’ve got it standing up or lying flat, and it tweaks the sound accordingly. No more muffled audio just because you decided to rearrange your living room!
LIVING WITH AI

Both these soundbars are basically like having a sound expert constantly adjusting things for you. The Active Voice Amplifier Pro (fancy name, right?) is probably my favorite feature. You know when you’re watching a movie and suddenly everyone starts whispering? This thing automatically cranks up just the dialogue without making everything else super loud. I tested it with a Christopher Nolan movie, and for the first time ever, I could actually understand what everyone was saying!
THE BOTTOM LINE
Look, I’m not saying these soundbars will change your life (though they might!), but they’re definitely changing the game when it comes to home audio. Samsung’s basically taken all the annoying things about TV sound – muddy dialogue, boomy bass, constant volume adjusting – and said “Yeah, we can fix that with AI.”
No word on pricing yet (Samsung’s being typically tight-lipped about that), but expect these to hit stores in the next few months. Will they be cheap? Probably not. Will they make your movie nights way better? From what I’ve seen and heard – absolutely.